Case Study: Coach

December 3, 2018 • Written by Cristina Takoa

Case Study: Coach

To drive awareness and consideration for their Winter collection with Selena Gomez,  Coach extended their holiday animals campaign into the Camera as a new medium of global consumer engagement.

Campaign Summary

Eight Week

Seven Facebook Effects



Paul the Pig

Coach promoted the AR experiences in select retail locations worldwide, bringing physical and virtual experience together.

Stella the Squirrel

Consumers were able to co-create their own stories with Coach’s holiday crew. Average share rate for an AR experience was 30x compared to traditional posts.


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