To drive awareness and consideration for their Winter collection with Selena Gomez, Coach extended their holiday animals campaign into the Camera as a new medium of global consumer engagement.
Seven Facebook Effects
Paul the Pig
Coach promoted the AR experiences in select retail locations worldwide, bringing physical and virtual experience together.
Stella the Squirrel
Consumers were able to co-create their own stories with Coach’s holiday crew. Average share rate for an AR experience was 30x compared to traditional posts.