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The Memefication of AR

May 5, 2019

As with any other marketing medium, the Camera revolves around context, content, and being part of the conversation with your consumers. Pop culture events are pivotal moments where you can engage in a conversation with your audience.

GIFs [Memes] are the Legos of Visual Communication

– Alex Chung (CEO, Giphy)

 

Memes, in particular, are made for the Camera/ AR. They are easily consumed capsules of pop-culture discussions that are begging for adaptation and social sharing. What better way to tap into this viral phenomenon than by providing consumers a tool to create their own stories in their world?

Case and Point: Viktor & Rolf Fashion Statements

The fashion memes that emerged from the Viktor & Rolf couture show are quick-witted and universal. (Who doesn’t think of half these things every single day?!). Camera IQ reimagined one of these impactful dresses as an AR experience that consumers can use to create their very own meme-worthy moments.

Tap to Unlock Lens

 

How We Built it: World Object Template

  • Created a GIF in photoshop using a 2D image from the show and added some animation to the text (HACK: You can just drag and drop any existing GIFs from Giphy too!)
  • Dropped that same GIF into the 2D World Object Template on Camera IQ
  • Added a Frame for extra flair and context
  • Pressed publish and voila!

What We’re Reading


Fortnite’s Marshmello Concert was a Bizarre and
Exciting Glimpse of the Future
– The Verge
Read on

Opportunities for Advertising in AR are
More Popular than Ever
– Adweek
Read on

How TikTok is Climbing the Download Charts,
Taking on Snapchat and Twitter
– CNBC
Read on

Think of us as your trusted navigators in the new universe —
and also the spacecraft that’ll get you there🚀


Read More:
Gif Creative Guide
Organic AR Best Practices
FabFitFun Case Study
Telemundo Case Study

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