Creative Best Practices: Organic AR

August 4, 2019

Camera marketing is no different than social or content marketing. It’s all about the content, and it’s all about knowing your role in the eyes of your audience. You know your brand best, so think carefully about why, what and when it should express something. 

Camera marketing gives you the privileged opportunity to co-create and play with your audience. Remember in the camera your AR experience is a tool for self expression, communication and storytelling. 

The best performing AR Experiences do one or more of the following:

Additional suggestions:

  • Design for repeat use. For example, expressions of love have many use-cases, whereas seasonal AREs have a shorter window of opportunity. 
  • Consider context –  such as where I am, who I am, what I am up to and how I am feeling.
  • Plan for discoverability up front by creating content that begs to be shared across social channels. 
  • The Experience should be a reflection of your brand. Create authenticity and echo your brand’s existing personality. 
  • Design for your superfans. If resonantates with them, new audiences will love it too.  #superfansfirst
  • Keep the front and back camera in mind whenever possible. 

Things to avoid:

  • Avoid obstructing the face entirely.
  • People don’t want to look bad, unless it’s funny 
  • Don’t over brand it with logos — remember this content is coming from your account.

Want learn more about Camera Marketing and how AR could help your business objectives?  Drop us a line 🙂


Read More:

Gif Creative Guide

Organic AR Best Practices

FabFitFun Case Study

Telemundo Case Study

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