Case Study: FabFitFun

August 14, 2019

Case Study: FabFitFun

AR for Influencer Marketing

FabFitFun leads the industry in collaborating with influencers to build authentic connections across their digital communities. Providing influencers with unique opportunities to express their individual passions and perspectives is core to this strategy.

CAMPAIGN

Will you accept this AR Rose Crown? ‘The Bachelor’s Ashley Iaconetti and FabFitFun fans said yes!

FabFitFun gifted former ‘The Bachelor’ contestant Ashley Iaconetti with a custom Rose Crown Lens for her weekly social takeover on FabFitFun’s Snapchat. Her popular weekly recaps represented a perfect opportunity not only to deepen brand engagement through AR and celebrate the cultural phenomena around ‘The Bachelor’ but also build a new relevant audience to FabFitFun.

Try the Ashley Rose Crown!

OR FACEBOOK EFFECT


 

Promotional Best Practices:

  • Posted Multiple Stories
    (Ashley answered Fan Q&A while wearing the Crown!)
  • Prominently featured “Try Lens” CTA button
    for fan discovery and engagement.
  • Published across channels
    to maximize reach
RESULTS

The AR Experience that FabFitFun implemented surrounding ABC’s ‘The Bachelor’ was a huge hit, and successful in connecting the audience with the brand and the reality star in a cohesive way. Users were eager to participate in the pop culture conversation using the Rose Crown lens, ultimately improving FabFitFun’s brand awareness

Alexandra Ramey – FabFitFun


HOW THEY DID IT

Camera IQ Template: Crown + Frame

Creation Time: 30 mins

Assets Used: 2D images


FabFitFun’s in-house 2d designer used the Camera IQ platform to quickly create an AR Experience featuring a Crown of iconic ‘The Bachelor’ roses. The FabFitFun social team then published the AR Experience as both a Snapchat Lens that was used by Ashley Iaconetti in her Recap and as a Facebook AR Effect.

 


Read More:

Gif Creative Guide

Organic AR Best Practices

FabFitFun Case Study

Telemundo Case Study

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