Telemundo Case Study: Fast, Fun & Contextual.

August 14, 2019

Telemundo Case Study: Fast, Fun & Contextual.

 

Bringing The 🔥 With Always On AR

With expensive production costs and long lead times, AR has traditionally been perceived as a ‘launch’ marketing only tool for media & entertainment brands. Camera IQ is changing that playbook, empowering brands to deliver responsive, always-on Camera Marketing campaigns. This week we’re highlighting how our customer Telemundo is doing just that.


CAMPAIGN HIGHLIGHTS

Loads of Shows. Little Time… Lots of Lenses...

Camera IQ has cut down AR production from weeks to a matter of minutes, Telemundo is now able to use existing 2D show assets, and reimagine them in 3D space. This year alone, they have created lenses for the The Women’s World Cup, Premio Billboards, Latin AMAs, Un Nuevo Dia, with more scripted shows in the works, publishing up to five camera campaigns a month. All of which was produced and managed in house by their existing social media team.


RESULTS

Telemundo is able to create multiple AR experiences for live and scripted programming over a short period of time. They are no longer restricted to 3-4 month production schedules and can quickly build camera campaigns that are reactive to the conversations fans are having on social.

– Allison
CEO Camera IQ


Read More:

Gif Creative Guide

Organic AR Best Practices

FabFitFun Case Study

Telemundo Case Study

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