Major League Soccer: Atlanta United’s Road to the Cup Final
As the fastest growing professional sports league in the US with a vibrant fan community, MLS wanted to deepen audience engagement and drive growth, in service of delivering the ultimate fan experience.
AR as a Tool For Fan Engagement
Atlanta United, and other MLS teams leveraged the Camera IQ platform to deploy weekly AR experiences throughout the season, as a new medium for fan engagement.
Instead of traditional passive marketing touch points, fans were given the tools to co-create and have an immersive and personal conversation with their favorite teams and players.
- Eight weeks of AR engagement
- Total of Six lenses live
- Increased reach by 25x existing Snapchat audience base
HOW THEY DID IT
Empowering Social Media Teams to Respond to Real-time Moments
Example: World Object Template
- Average Creation Time: 30 mins
- Assets Used: 2D images
Social media teams at clubs were able to use existing assets to rapidly create, publish, and measure AR experiences via Camera IQ’s AR templates – bringing real time moments to their audience wherever they are.