The latest research reveals that AR will become increasingly relevant for cosmetics companies, from creating awareness to enabling immersive makeup VTOs to educating consumers about product ingredients.
As social commerce takes off, AR allows beauty brands to secure their positions as innovators and stand out from the competition. Consumers get unique, in-brand experiences and the ability to shop for makeup and skincare — all in a single opportunity.
AR is effective on social because consumers crave opportunities to immerse themselves in the experience of shopping. They want to get the thrill of discovery and to share that feeling with their followers.
“[Beauty] brands are looking to AR and AI to recreate the excitement and experimentation that is vital to customer purchase decisions” (Vogue Business).