Reach the Next Generation of Consumers

May 24, 2021 • Written by Camera IQ

As the CPG industry seeks ways to reach younger consumers, research shows AR technology is the best path to relevance with Gen Z. 

That’s because Gen Z and Millennial audiences are digital natives who expect more from their online interactions with products. Because it enables the unique forms of entertainment younger buyers crave, AR is becoming the most effective medium for CPG brands to acquire new customers. 

51% of Gen-Z respondents (and 50 percent of millennials) identify AR as “very important” for entertainment and social connections (AR Insider).

Find out more about how AR can help your brand connect with today’s CPG consumers.

Download Camera IQ’s State of AR Report

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