AR has become a vital part of any music artist’s digital identity. It’s how new artists break out. And it lets listeners connect with their favorite artists in exciting new ways. AR is making its mark on the music industry.
More than 300,000 fans engaged with Haim’s AR album cover on Instagram, and they soon began to share their experiences – spreading the word organically in the process. Fan recall of Facebook ads promoting Haim’s AR experience was almost 30% higher when tested against a more traditional approach, and the resulting awareness of the album was over 20% higher. Both were more than double the industry average. Marketing Week
From music videos to live concert events to innovative marketing strategies, AR has the unique capability to create authentic and immersive fan-friendly experiences that connect to audiences far and wide.