AR is transforming the gaming industry because it enables experiences that enhance a player’s interactions with their digital environment.
“The global augmented reality gaming market reached a value of US$ 4.7 Billion in 2020. The global augmented reality gaming market is expected to reach a value of US$ 28.60 Billion by 2026, exhibiting a CAGR of 34.80% during 2021-2026” (Researchandmarkets).
AR’s unique capabilities make a whole host of game-related experiences more personalized, immersive, and memorable. As consumer demand for the technology is poised for continued growth, more studios are utilizing AR to drive fan engagement and merchandise sales.