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Immerse Fans in Gaming Worlds

June 4, 2021 • Written by Camera IQ

AR is transforming the gaming industry because it enables experiences that enhance a player’s interactions with their digital environment. 

“The global augmented reality gaming market reached a value of US$ 4.7 Billion in 2020. The global augmented reality gaming market is expected to reach a value of US$ 28.60 Billion by 2026, exhibiting a CAGR of 34.80% during 2021-2026” (Researchandmarkets).

AR’s unique capabilities make a whole host of game-related experiences more personalized, immersive, and memorable. As consumer demand for the technology is poised for continued growth, more studios are utilizing AR to drive fan engagement and merchandise sales.

 

Find out more about how AR can help your brand connect with today’s gaming consumers.

Download Camera IQ’s State of AR Report

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