Power Your Livestreaming Strategy with AR Experiences on Social

July 13, 2021 • Written by Camera IQ

For beauty brands looking to ramp up their livestreaming strategy, AR offers exciting opportunities to engage with audiences. Innovators are incorporating AR into livestreaming events such as makeup tutorials and how-to sessions that make the most of product releases and campaigns.

AR experiences enable brands to:

  • Digitally create looks that users love to try on
  • Launch livestreaming demos that show users how to physically recreate AR effects in real life using your products
  • Entice users to continue to play with looks that incorporate your physical makeup under filters and with different lighting, like rainbow prisms

Here’s one example of how AR fuels your livestreaming strategies. Camera IQ partnered with makeup artist Yasmin Istanbouli (@yasminist). She created her beautiful Summer Glow AR experience using our platform. Find Yasmin’s AR experience in the effects tab on her Instagram profile and try it for yourself. Then check out this video to see how she leveraged the effect on Instagram in a live tutorial to show her followers step-by-step how to create the look in real life:

Show your users how to achieve their favorite AR looks by livestreaming events tied to your AR effects. Camera IQ helps beauty brands and their followers achieve amazing looks that keep on giving, online, and in real life.

Check out the recording here.

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