How Celebrity Makeup Artists Recreated Looks With Augmented Reality

July 29, 2021 • Written by Camera IQ

To celebrate our latest product launch, we partnered with celebrity and award-winning makeup artists David Lopez, Doniella Davy, Erin Parsons, and Keita Moore. These four makeup artists designed makeup looks IRL and then recreated them in augmented reality. Using the Camera IQ platform, they were able to recreate their iconic looks easily and, most importantly, extremely realistically. Now, these exclusive looks are accessible to anyone. You can virtually try on these looks yourself: open on mobile with the Instagram links below.

Donni Davy
Euphoria’s Award-Winning Makeup Artist

“I had dabbled with AR experiences in the past and had no idea how easy it could be to create my own AR makeup effects. Using CameraIQ Composer, I’m now able to create a makeup filter on my own without any knowledge of coding or a team of technical experts.” Learn more about our partnership with Donni.



Keita Moore
Celebrity Makeup Artist

“It looks SO SO real..And it also shows how the exact lip color could look on different complexions — it’s so easy to create!”




David Lopez
Celebrity Hair Stylist and Beauty Expert

“It’s so crazy how Camera IQ has made it so easy for us to recreate any of our makeups or any new makeup looks of our dreams that you can share over on your Instagram…so easy and so real!” Learn more about our partnership with David.



Erin Parsons
Maybelline’s Global Makeup Artist

“I didn’t need any technical expertise to create this look. Any brand can easily drag and drop the look that they want to come to life!” Learn more about our partnership with Erin.



Now It’s Your Turn

Interested in creating your own experience in augmented reality? Here’s a peek into how easy it is to create with Camera IQ. Our no-code design platform doesn’t require any technical expertise. Just like these celebrity makeup artists, you can build your own makeup look and try it on social.

More About The Launch

The release of the Camera IQ Composer gives brands more creative control over AR campaigns. We’ve made it even easier to create beautiful AR experiences with a powerful new design environment. Now, anyone can be a creator in a few simple clicks. Read more in the blog here or watch the product announcement video here!

Press Coverage

Mobile Marketing Magazine: Camera IQ launches Virtual Try-On Composer for AR commerce
Next Reality: Camera IQ Gives Cosmetics Brands the Power to Push Virtual Try-on Effects to Snapchat, Facebook, & Instagram
AiThority: Camera IQ Launches No-Code Design Environment to Help Brands Uplevel Virtual Try-Ons and AR Commerce
SmartBrief: Tech firms simplify AR try-ons with marketing tools
Auganix: Camera IQ launches no-code design platform to help brands build AR-based virtual try-on experiences

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