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The Latest in AR & Camera Marketing

AR News, Press, Case Studies, Guides, How To’s & More…

Beauty’s Digital Strategy Needs a Makeover: Why Virtual Experiences are the Future

February 5, 2021
In 2020, beauty’s biggest obstacle also brought its greatest opportunity: how would the intimate, hands-on experience of purchasing makeup translate into the digital world?
The numbers are in, AR is here to stay!

The numbers are in, AR is here to stay!

June 16, 2020
AR experiences continue to be a dominant part of everyday social interactions, and the best way for brands to engage their fans. Today, social distancing makes AR experiences one of the few things friends can still do as a group while at home, and it’s cementing this behavior as a key part of relationships moving forward.
Snapchat AR: Lens Performance in 2020

Snapchat AR: Lens Performance in 2020

April 8, 2020
While everyone hunkers down at home, Snapchat is seeing a surge in Lens usage. Time spent playing with lenses is up by 25% in late March compared to late February. Given this development, we felt there was no better time to give you a quick rundown of Snapchat AR in 2020.
Telemundo: Hacking The Social Conversation

Telemundo: Hacking The Social Conversation

April 1, 2020
Marketers across the board are seeing results: AR drives engagement across social channels.Find out how Telemundo is hacking social conversations and generating huge amounts of reach and engagement.
The Rise of The AR Influencer (and who you should follow)

The Rise of The AR Influencer (and who you should follow)

March 11, 2020
Instagram and Snapchat’s augmented reality communities are bubbling with creativity and new stars are rising....
AR Filters: A Brand’s Best Friend in 2020

AR Filters: A Brand’s Best Friend in 2020

March 4, 2020
When was the last major social product innovation for brand marketers? It’s been a while...
2020 Instagram AR Filter Guide

2020 Instagram AR Filter Guide

January 27, 2020
As IG continues to be a strong platform for engagement, we wanted to highlight some recent updates and offer tips for a successful campaign launch. 💪📈📸
Disney started it. Randomizer filters on Instagram are 🔥.

Disney started it. Randomizer filters on Instagram are 🔥.

January 24, 2020
Camera IQ partners are nailing the format. Here are our top tricks and tips for creating the perfect randomizer filer.
An Occasion For AR

An Occasion For AR

October 30, 2019
So you've been creating spine tingling Halloween social content right? You've been working hard on that perfect piece of video content or social messaging, hoping it will be liked, shared and viewed across your channels. Great!
How To Promote Your Filter & Lens on Instagram

How To Promote Your Filter & Lens on Instagram

September 20, 2019
Instagram has just opened up the ability to create AR outside of its creator community. There's a lot of misinformation around how, why and when your audience can interact with your AR experience. Follow these promotional best practices to make sure your AR Filer is seen and used on Instagram...
Major League Soccer: Atlanta United’s Road to the Cup

Major League Soccer: Atlanta United’s Road to the Cup

September 3, 2019
As the fastest growing professional sports league in the US with a vibrant fan community, MLS wanted to deepen audience engagement and drive growth, in service of delivering the ultimate fan experience.
Instagram for AR is here

Instagram for AR is here

August 21, 2019
It's, finally, here. You can now create and publish AR experiences on Instagram, and build a library of AR campaigns on your IG page!
AR Creative Guide: Nail Those Gifs

AR Creative Guide: Nail Those Gifs

August 14, 2019
They’re a simple and effective format for your killer AR experience. Here's a few simple steps that will make making AR a breeze.
Press: AdWeek, Advertisers & AR

Press: AdWeek, Advertisers & AR

August 14, 2019
Founder and CEO Allison sits down with AdWeek to discuss advertisers increasing use of AR.
Case Study: FabFitFun

Case Study: FabFitFun

August 14, 2019
FabFitFun is leading the way in influencer marketing. Learn how Camera IQ is enabling brands reach new consumers in partnership with influencers.
Taylor Swift Crushes it in Camera Marketing

Taylor Swift Crushes it in Camera Marketing

August 7, 2019
We take a look at Taylor Swift's 3-day AR campaign on Instagram in the lead up to her album launch.
Creative Best Practices & Platform Guides

Creative Best Practices & Platform Guides

August 4, 2019
Camera marketing gives you the privileged opportunity to co-create and play with your audience. Before bilding an experience here are our tips on getting the most out of your AR approach.
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