The Latest in AR & Camera Marketing

AR News, Press, Case Studies, Guides, How To’s & More…

It’s Time to Change How We Think About UGC

A significant 42% of marketers say that UGC is vital to their strategy. But now that amplifying the voices of everyday fans is part of any digitally savvy brand’s playbook, forward-thinking marketers may be wondering: what comes next?

5 Facts Media Executives Need to Know to Reach—and Retain—Audiences in 2022

5 Facts Media Executives Need to Know to Reach—and Retain—Audiences in 2022

With so many available avenues for reaching audiences, and consumers’ attention a scarce commodity, how can media companies effectively connect with–and keep–fans? Here are five facts to keep in mind as you execute your 2022 strategy.

How to Choose Between an AR Builder, AR Agency, and Camera IQ

How to Choose Between an AR Builder, AR Agency, and Camera IQ

Gain the information you need to determine whether a self-serve AR builder, AR agency, or Camera IQ is the right solution for your brand.

3 Ways TV Networks and Streaming Platforms Use AR to Thrill Audiences

3 Ways TV Networks and Streaming Platforms Use AR to Thrill Audiences

From whimsical effects to glamorous lenses, major TV networks are using AR to immerse audiences in shows’ worlds, prompting unprecedented excitement for titles. Let's explore three of the most popular strategies in their playbooks.

2 Brands Paving the Way for AR Marketing on TikTok

2 Brands Paving the Way for AR Marketing on TikTok

Learn how Cartoon Network and Smashbox are leveling up their TikTok marketing strategies and engaging creators with pioneering AR campaigns.

How to Crack the Gen Z Market With AR

How to Crack the Gen Z Market With AR

Just 32% of Gen Z consumers trust social media ads. Let’s explore a few data-backed ways marketers can use social AR to capture—and keep—the interest of Gen Z audiences.

Camera IQ Introduces Organic AR Effect Creation for TikTok

Camera IQ Introduces Organic AR Effect Creation for TikTok

We are thrilled to announce that Camera IQ and our brand partners can now create and launch organic TikTok AR effects!

What Do Viral TikTok AR Effects Have in Common?

What Do Viral TikTok AR Effects Have in Common?

Discover three key factors that turned the most popular TikTok AR effects into viral sensations.

A Not-So-Brief History of Brands Slaying on TikTok (And a Peek at What’s Next)

A Not-So-Brief History of Brands Slaying on TikTok (And a Peek at What’s Next)

We break down the history of TikTok branded takeovers and look ahead at what’s coming next.

Augmented Reality Social Media: Everything Marketers Need to Know

Augmented Reality Social Media: Everything Marketers Need to Know

Social media marketing is changing, fast. Once only about text, pictures, and video, the introduction of augmented reality has wholly transformed how brands can relate to their consumers. This article will cover everything you need to know to join the social AR revolution.

AR Experiences: 5 Ways to Wow Consumers

AR Experiences: 5 Ways to Wow Consumers

In a marketing context, AR experiences help consumers view products in new and engaging ways, and excite them with novel story-driven formats. Let’s look at how brands can wow their audiences in 2022 and beyond.

4 Marketing Trends Shaping Brand Strategy in 2022

To understand how marketers are thinking at the current moment, Camera IQ turned to the most reliable indicator of brands’ priorities: their budgets. Based on a review of marketing spend data from a range of reputable industry sources, we’ve outlined four key trends transforming how brands connect with audiences.

6 Tips for Impactful AR Effects on TikTok

6 Tips for Impactful AR Effects on TikTok

Wondering how to make TikTok AR campaigns work for your brand? To help you get started, we’ve outlined six best practices brands can use to design and promote winning AR effects for 2022’s buzziest platform.

What Is the Metaverse Actually About? Bringing the Hype Home

What Is the Metaverse Actually About? Bringing the Hype Home

There's no question about it: 'metaverse' is this year's big buzzword. While some are, no doubt, caught up in the hype and a vision that is still years away, for businesses that offer AR experiences, the metaverse offers a vehicle for real value right now.

How Atlantic Records Elevates Artists With Social AR

How Atlantic Records Elevates Artists With Social AR

Social AR enables designers at Atlantic Records to create unique and visually compelling experiences that not only promote their artists’ music, but also immerse fans in its world.

Why TikTok is the Fast Track to Engaging Consumers in 2022

Why TikTok is the Fast Track to Engaging Consumers in 2022

TikTok AR experiences align with consumers’ own preferences for branded content. Let’s take a look at a few research-backed reasons TikTok and AR are a match made in heaven for marketers.

Why Brand Leaders Need to Invest in AR Now

To remain relevant, brands must adopt the same technologies their audiences are embracing.

What Is Augmented Reality Advertising? The Ultimate Guide

What Is Augmented Reality Advertising? The Ultimate Guide

Once just an author’s idea, augmented reality has blossomed into a powerful advertising technology, one that’s bringing brands closer than ever to their audiences.

How Top Media and Entertainment Brands Engage Fans With AR

How Top Media and Entertainment Brands Engage Fans With AR

February 23, 2022

From transformative Snap effects to interactive games on IG Stories, augmented reality is nothing if not entertaining—so it’s no surprise that key players in the media and entertainment industry are prioritizing social AR in their marketing strategies.

Three Ways Interactive AR Levels Up Digital Marketing

Three Ways Interactive AR Levels Up Digital Marketing

February 17, 2022

Augmented reality is an ideal medium for branded experiences because it creates multi-layered content via the camera. But even AR experiences should be designed with interactivity in mind.

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