The Latest in AR & Camera Marketing

In 2020, beauty’s biggest obstacle also brought its greatest opportunity: how would the intimate, hands-on experience of purchasing makeup translate into the digital world?

AR experiences continue to be a dominant part of everyday social interactions, and the best way for brands to engage their fans. Today, social distancing makes AR experiences one of the few things friends can still do as a group while at home, and it’s cementing this behavior as a key part of relationships moving forward.

While everyone hunkers down at home, Snapchat is seeing a surge in Lens usage. Time spent playing with lenses is up by 25% in late March compared to late February. Given this development, we felt there was no better time to give you a quick rundown of Snapchat AR in 2020.

Marketers across the board are seeing results: AR drives engagement across social channels.Find out how Telemundo is hacking social conversations and generating huge amounts of reach and engagement.

Instagram and Snapchat’s augmented reality communities are bubbling with creativity and new stars are rising....

When was the last major social product innovation for brand marketers? It’s been a while...