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Atlanta United Football Club

Atlanta United FC and other MLS teams leveraged the Camera IQ platform to deploy weekly AR experiences throughout the season as a new medium for fan engagement.

Instead of traditional passive marketing touch points, fans were given the tools to co-create and have an immersive and personal conversation with their favorite teams and players.

Results:
Eight weeks of AR engagement
• Total of Six lenses live
• Increased reach by 25x existing Snapchat audience base

Click or scan to view Game Face on Snapchat.

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