Atlanta United Football Club
Atlanta United FC and other MLS teams leveraged the Camera IQ platform to deploy weekly AR experiences throughout the season as a new medium for fan engagement.
Instead of traditional passive marketing touch points, fans were given the tools to co-create and have an immersive and personal conversation with their favorite teams and players.
• Eight weeks of AR engagement
• Total of Six lenses live
• Increased reach by 25x existing Snapchat audience base
Click or scan to view Game Face on Snapchat.