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Begin & End

The ‘Begin & End’ Instagram Effect features an interactive experience representing the Begin & End Dual Pack, which features a cleanser and a moisture cream. When the user tilts their head to either side, they choose one of the two products to take over the AR experience. If the user chooses the cleanser, falling Chamomile flowers appear and eucalyptus is added to their cheeks — the product’s key ingredients. If the user chooses the moisture cream, falling Peach Tree flowers appear and are added to their cheeks — the product’s key ingredient.

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