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New Dew New Yew

Honest Beauty created the ‘New Dew New You’ Instagram Effect to celebrate the New Year and showcase the effects of using their Calm + Heal Melting Balm. The AR experience is an engaging before-and-after reveal that triggers when the user starts recording a video. Upon recording, an animation adds a subtle glow and sparkles to the user’s face to replicate the application of their healing skin balm for dry skin.

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