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Coffee with Style

Goal

In support of their limited Edition NespressoxChiaraFerragni collection, Nespresso created an AR experience to create awareness and engage fans on social channels.

Result

Achieved cross-platform publishing to global Nespresso and 18+ regional Instagram and Facebook accounts

Description

‘Coffee with style’ can be experienced in two different ways. Using the front-facing camera, the experience features a polaroid frame with blurring effect and visual of the Nomad travel mug — encouraging users to take a selfie while enjoying their favorite coffee. While using the-rear facing camera, the user can visualize the limited edition travel mug virtually up close and personal — with the ability to tap to place it on a surface in the real world.

Click to view in application.

   

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