Coffee with Style
In support of their limited Edition NespressoxChiaraFerragni collection, Nespresso created an AR experience to create awareness and engage fans on social channels.
The ‘Coffee with style’ AR effect was published to over 18 regional social accounts, had a 53% play rate, and saw a 34% increase in engagement compared to traditional social content.
‘Coffee with style’ can be experienced in two different ways. Using the front-facing camera, the experience features a polaroid frame with blurring effect and visual of the Nomad travel mug — encouraging users to take a selfie while enjoying their favorite coffee. While using the-rear facing camera, the user can visualize the limited edition travel mug virtually up close and personal — with the ability to tap to place it on a surface in the real world. Check out the full case study here.
Click to view in application.