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Cream Shadow

To boost online sales of its Cream Shadow palette, Smashbox Cosmetics ran an AR story ad for the popular product. By dropping consumers directly into a compelling virtual try-on experience, the brand offered beauty enthusiasts an opportunity to play with the offering—and immediately convert. 

During the week of the campaign, Smashbox saw:

  • 10x increase in ecommerce sales
  • 2x CTR vs. benchmark
  • 50% CPC vs. benchmark

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