Like many brands in 2020, Smashbox was tasked with how to market a product in a global pandemic. With the loss of the traditional in-store shopping experience, came the loss of discovering and trying on products IRL. By harnessing the power of AR and leveraging the new social commerce landscape, Smashbox actually increased product discovery for their new Halo Healthy Glow Tinted Moisturizer, reaching 9X their Instagram following and seeing over 3 million virtual product try-ons. Check out the full case study here.
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