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Reimagine AR experiences for TikTok

To promote their new line of Photo Finish Primers, Smashbox Cosmetics created AR experiences for Instagram to educate consumers on the differentiators across the four new products. By partnering with Camera IQ, Smashbox easily recreated the ‘Illuminate’ AR experience for TikTok—becoming one of the first beauty brands with an organic AR Effect on Tiktok.

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