Like a Legend

Goal

The ‘Like a Legend’ Instagram Effect was created by Smashbox to celebrate Mother’s Day and launch four new lip kits. The four playful experiences engage the user while at the same time enable a virtual try-on experience of the four new products.

Description

Smashbox Cosmetics launched a social AR experience to promote their limited edition Mother’s Day lip kit! The lip kit includes two new products: a primer-infused liner and a creamy, peptide-infused, cruelty-free lipstick. The experience allows users to tap to try on the four color options: Diva Mom, Rockstar Mom, Boss Mom, and Goddess Mom — and features mascara and themed stickers.

Click to view in application.