I Got Love

To promote rock band Mother Mother’s new single, “I Got Love,” Warner Music Canada created an AR experience that features a red screen overlay while audio from the track plays. The effect, which imitated TikTok’s trending red filter, helped Warner Music Canada capitalize on Mother Mother’s organic momentum on the short-form video platform and further strengthen band’s appeal to younger listeners.

Altogether, the experience:

• Inspired 6M plays of “I Got Love”
• Reached over 8M people on Snap

To learn more, download the full case study here, and click the link below to try in application!