When rock group Mother Mother launched its newest album, Inside, Warner Music Canada wanted to drive full-funnel engagementfrom awareness to conversion. To achieve this goal, the label designed a one-of-a-kind AR experience in which fans scan a physical vinyl (or digital album cover) with their phone cameras to unlock an immersive 3D experience inspired by the record’s world. In addition to wowing audiences, the lens featured a “shop” button that linked directly to the band’s shop.

Check out the full case study here, and click below to try the experience in application.

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