The goal of this AR experience was to drive full-funnel engagement—from awareness to conversion. Fans use their phone camera to scan a physical vinyl (or digital album cover) to unlock an immersive 3D experience inspired by the world of ‘Inside’. While transporting fans into the newest Mother Mother album, they also hear the focus track ‘Sick of the Silence’. With Camera IQ, WMC published to Instagram, Facebook, and Snap. The ‘Inside’ album scan was the first of its kind that Snapchat had ever featured. In addition to engaging and wowing fans, the Snap lens featured a “shop” button that linked to their shop. Check out the full case study here.
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